International Marketing Management

As a graduate student, you already have search strategies and favorite information resources.

Use this session and e-research guide to further develop search strategies and to discover new resources.

Make new learning connections...

Session Topics:

• Introduction
• Google searching and transferable search skills
• Searching Business Source Premier for industry and market information
• Searching the Business Searching Interface of Business Source Premier for company information
• Group Consultation Sessions

Google "Search * Guide"

The information literacy learning outcomes for this session are designed to support student research as they develop an international marketing plan.

• Navigate the library web page and select the appropriate library research tools in order to locate books and journal articles on their topic. 1B
• Identify varying types of literature in order to select the best types for their research plans. 2F
• Understand the existence of controlled vocabulary, (keyword vs. subject searching) in order to employ the best types of searches 1D
• Understand when to use alternative search terms in order to broaden or narrow the results from a search. 1D 
• Use Boolean searching operators in order to construct compound search strategies 1G & 3C
• Apply the use of truncation in order to expand a search 3B
• Select scopes and limits in database searching in order to tailor a search to their needs. 4B