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Research Guides

International Marketing Management

This guide is designed to help students in MBA8053 to use the Bush Library's business information resources, and it supports their research for the creation of an international marketing plan.

Market, Product and Trade News Research

Search Tips:

  • Limit your results to trade publications, market reports or industry reports:
     
  • Advanced search complex search terms = more specific results
    (try different combinations of terms & ask Research Assistance for help)
  • Limits: reduce your results to certain years or by "publication type"
     
  • : guides you to the article in another database or to Interlibrary Loan.
     
  • Get organized: save, email, print--also, manage your citations
     

EBSCO Database search example:

Types of Publications

 

Popular

news and summaries 
​of research
  

Business Week    
        

 

Scholarly

original 
scholarly research

Journal of 
          Advertising Research                

 

Professional

news, trends,
key people in the field

Financial      
Executive      

 

Trade

news and trends
in the industry

Dairy Industries 
             International