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Research Guides

International Marketing Management

This guide is designed to help students in MBA8053 to use the Bush Library's business information resources, and it supports their research for the creation of an international marketing plan.

Company Information Resources:

Business Searching Interface
Find company profiles, industry profiles, country economic data, SWOT analyses, and market research reports. (Use the Business Source Premier interface to search for peer-reviewed, professional, and trade journals and magazine articles.)

EDGAR Company Filings
Research a company’s financial information and operations by reviewing registration statements, prospectuses and periodic reports filed on Forms 10-K and 10-Q with the federal Securities and Exchange Commission. --Also available through Nexis Uni database.