Guides: Strategic Management: Industry & Product Trends

Searching by Industry Classification Codes

Industry codes such as the North American Industry Classification System (NAICS) codes can be used in business databases to narrow your search.

Search for a code using the link below, or browse the NAICS codes. (companies often operate under several of these broad categories)

NAICS Codes from the Census Bureau
Use NAICS codes to search for specific industries. Note, a broader industry (e.g. dairy) may have several more specific codes you can search on (e.g. 311514 Beverages, dietary, dairy and nondairy based; 424430 Dairy products, frozen, merchant wholesalers)
Standard Industrial Classificaion (SIC) Codes
From the Census Bureau. Use with datasets before 1997.

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The world’s largest full-text business database. Find articles business, management, public administration, and nonprofit management articles, as well as case and policy studies. Includes peer-reviewed journals and professional and trade magazines. (SWOT analyses, company reports, industry reports are more easily searched in Business Searching Interface.)

Scan trade publications for information and summaries that may be hard to track down.

Trade publications can provide insight and market report summaries not freely found elsewhere on:

Trade associations provide some information on their website (such as the American Association of Candy Technologists)

Best option:

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Limit your search to "Trade Publications"