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Strategic Management

Supports student learning and research in MGMT 5860, Strategic Management.

Books - start here

Use these ebooks to get targeted information on Market Research and Marketing Strategies.

Market Research Handbooks

Consumer Behavior 2017-2018

Entertainment, Media & Advertising Market Research Handbook 2017-2018

Retail Business Market Research Handbook 2021-2022

Consumer Marketing 2016-2017

Consumer Use of the Internet & Mobile Web 2020-2021

Marketing Strategy and Planning

A Beginner's Guide to Mobile Marketing

Building a Marketing Plan: A complete guide

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Customer-Oriented Marketing Strategy

Marketing with Social Media: 10 easy steps to success for business

Developing Successful Marketing Strategies

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The Rise of the Platform Marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Social Content Marketing for Entrepreneurs

Strategic Marketing Planning for the Small to Medium Sized Business

Strategic Planning: Fundamentals for small business

Developing Winning Brand Strategies

Effective Advertising Strategies for Your Business