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Hamline University
Guides
Strategic Management
Books: Market Research & Planning
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Strategic Management
Supports student learning and research in MGMT 5860, Strategic Management.
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Books: Market Research & Planning
Company / Competitor Information
Industry & Product Trends
Consumer Demographics
Books - start here
Use these ebooks to get targeted information on Market Research and Marketing Strategies.
Market Research Handbooks
Consumer Behavior 2017-2018
Entertainment, Media & Advertising Market Research Handbook 2017-2018
Retail Business Market Research Handbook 2017-2018
Consumer Marketing 2016-2017
Consumer Use of the Internet & Mobile Web 2016-2017
Marketing Strategy and Planning
A Beginner's Guide to Mobile Marketing
Building a Marketing Plan: A complete guide
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Customer-Oriented Marketing Strategy
Marketing with Social Media: 10 easy steps to success for business
Developing Successful Marketing Strategies
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The Rise of the Platform Marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Social Content Marketing for Entrepreneurs
Strategic Marketing Planning for the Small to Medium Sized Business
Start Your Own Retail Business and More
Strategic Planning: Fundamentals for small business
Developing Winning Brand Strategies
Effective Advertising Strategies for Your Business
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