Usually general encyclopedias, like Encyclopedia Britannica, come up first. But then, you'll usually see a variety of more scholarly and subject-specific encyclopedias that provide different contexts for your topic.
For example, a search for new media limited to Reference Entries includes these results:
Articles in special encyclopedias that are especially valuable when starting a research project include:
Excerpts from the entry New Media, by Kathleen M. Endres in the Encyclopedia of Gender in Media [SAGE Knowledge database [online]:
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