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Market Research

Use this research guide to assist you in conducting market and company research. Library database resources such as Business Source Premier, Nexis Uni, and Data-Planet Statistical Datasets are featured.

Learning Outcomes

Students will be able to:

  • Identify and navigate to library resources for three types of market research needs: consumer, industry, and company.
  • Create a successful search strategy to access relevant information sources.
  • Use publication format and other cues to evaluate an information source's credibility and suitability to an information need.

Recommended Resources: Learning about Market Research & Trends

American Marketing Association information and publications

Market Trends

Blogs & More:

Streaming Videos