This collection brings together peer-reviewed cases selected from a variety of sources to meet the needs of business faculty and students. Developed to elicit discussion and further research, many cases include teaching notes and discussion questions to ensure effective classroom use. Topics include: Marketing, Operations Management, Small Business & Entrepreneurship, International Business, Human Resource Management, and more.
Datasets for the National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS). Data collected from a multi-tiered survey method produce a representative measure of consumer behavior and attitudes to products, brands and media among all American adults, includes demographic and lifestyle characteristics. Simmons Connect applies consumer behavior and attitudes across 11 media platforms.
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