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A-Z Databases

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New / Trial Databases

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The following databases are newly acquired or being evaluated for a future subscription.
New
Datasets for the National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS). Data collected from a multi-tiered survey method produce a representative measure of consumer behavior and attitudes to products, brands and media among all American adults, includes demographic and lifestyle characteristics. Simmons Connect applies consumer behavior and attitudes across 11 media platforms.

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